Welcome to the newest edition of The Beat of Business, a digest dedicated to music business!
Today’s music world is not just about producing great tracks, but also about the art of spotting opportunities, inventing new methods, and understanding market trends. Entrepreneurs, whether they are successful musicians themselves or savvy business individuals behind the scenes, play a crucial role in driving the music industry forward. In this week’s edition, we’re going to explore a range of stories that highlight practical strategies and real-life experiences from those who have successfully navigated the entrepreneurial path in music.
Google and Universal Music Group: Artist Compensation in the Era of AI
By: Abbey Olson, www.cyberprmusic.com
Google and Universal Music Group are teaming up to explore how AI ‘deepfakes’ can help musicians earn extra money. ‘Deepfakes’ use AI to create realistic audio and visuals, and while they have the potential to revolutionize the entertainment industry, they also raise questions about authenticity and copyright. The discussions between Google and Universal Music aim to strike a balance between innovation and protection. If successful, musicians could benefit from virtual hangouts, interactive experiences, and exclusive collaborations with reimagined legends, creating new revenue streams. This collaboration between music and tech is both exciting and potentially transformative for indie musicians. Read more
How To Hack Spotify (and TikTok)
By: Ari Herstand, aristake.com
Learn how to hack Spotify and TikTok in this podcast episode with Ryan Vaughn, Artist Manager at Backline Creative and CFO of Head Bitch Music. They discuss topics such as breaking down release strategies, getting your label verified on streaming platforms, algorithmic strategies for independent artists, and hacking TikTok with the waterfall method. Tune in to discover insider tips and tricks for maximizing your presence on these platforms. Read more
CDs Are Back, Baby!
By: Wayne Rosso, www.themusicvoid.com
Despite the dominance of digital streaming services, there is a small but devoted group of young adults who continue to collect CDs. These collectors view CDs as more than just a functional tool for consuming music; they see them as merchandise and appreciate the included photos and album design. Many collectors are involved in fandom spaces and consider purchasing CDs as a way to support their favorite musicians. CDs also have a collectible aspect, especially when they are signed by the artist. The low price point of CDs compared to vinyl records is another appeal for collectors. Read more
UK Musicians And Crew Are Really Hurting Since Brexit
By: Bobby Owsinski, music3point0.com
Since Brexit, UK musicians and crew have been suffering greatly, with nearly half of them having less work than before. The country’s departure from the EU has resulted in the need for expensive visas and carnets for artists and bands traveling to European countries, making last-minute gigs and timely border crossings difficult. This has also affected European artists entering the UK, which is a significant music hub. The repercussions of Brexit on the music industry are now being fully evaluated, and it is clear that the predictions of negative impacts have come to pass. Read more
Unlocking the Brazilian Music Market: A Guide for Indie Artists
By: Erika Parr, diymusician.cdbaby.com
Discover why Brazil is a goldmine for independent artists looking to expand their reach and tap into a vibrant music scene. With a diverse and tech-savvy audience, eclectic musical tastes, and eager live event attendees, Brazil offers a fertile ground for expanding your fanbase. The blog post also provides practical tips from Marina Amano, founder of Listo Music, on breaking into the Brazilian market, including collaboration with local artists, leveraging music conferences, seeking booking agencies, and engaging in tailored digital marketing. Read more
Bravewords Radio Relaunches with Over 4500 Songs and 1100 Artists, Real Metal Radio!
By: Rai Beardsley, michaelbrandvold.com
Bravewords Radio has relaunched with over 4500 songs and 1100 artists, offering a carefully curated selection of rock and metal music. The radio station can be accessed worldwide from any device with a web browser. In addition to music, Bravewords Radio will feature exclusive interviews, live performances, and behind-the-scenes glimpses of the rock music scene. The radio station is led by Brian Basher and Kevin McElroy, both experienced professionals in the rock radio industry. Bravewords Radio aims to provide fans with an exceptional radio experience and solidify their position as an authority in the rock music scene. Read more
Approaches to BMI Sale
By: Chris Castle, musictechpolicy.com
The blog post discusses the proposed cash-out sale of BMI and its potential impact on songwriters and independent music publishers. It explores the likelihood of private equity buyers making changes without understanding the role of a PRO like BMI. The post also suggests options for songwriters who want to leave BMI, including terminating affiliation agreements and switching to another PRO. It emphasizes the need for careful consideration and consultation with legal and financial professionals. Overall, the post provides insights into the potential consequences of the BMI sale and offers guidance for affected parties. Read more
Amrap Brings Community Radio Listening Sessions to BIGSOUND
By: Conor Lochrie, themusicnetwork.com
Amrap is hosting community radio listening sessions at BIGSOUND 2023, featuring Music Directors from influential community stations. Attendees will learn how to get their music heard on community radio and gain valuable feedback. Limited spots available. Read more
ANNOUNCING THE PEX A2IM MEMBER AFFILIATE PROGRAM
By: A2IM, a2im.org
A2IM has partnered with Pex to offer its members reduced minimums for accessing the Pex Discovery product. The program allows independent artists to access the product at a reduced minimum of 100 assets or $100/month, compared to 1,000 for non-members. Pex Discovery uses advanced audio and video identification technology to find the most uses of copyrighted content across various content-sharing platforms. It helps rights holders detect copyright despite modifications, monetize more uses, and quickly takedown piracy or leaks. This partnership empowers A2IM members to be more proactive in copyright protection and enhance revenue. Exclusive access is available through A2IM’s InfoHub. Read more
Major Labels Demand $46.8 Million Payment — Plus Interest — from ISP Grande Communications
By: Dylan Smith, www.digitalmusicnews.com
Major labels are demanding a $46.8 million payment, plus interest, from ISP Grande Communications following a copyright infringement lawsuit. The labels have moved to ensure that the internet service provider will pay the sum if its ongoing appeal is unsuccessful. The labels have outlined their concerns with Grande Communications’ motion for bond approval and a stay of the verdict. The major labels argue that the proposed bond terms are vague regarding the timing of the payment if the ISP fails to achieve a favorable result on appeal. Read more
New website template: Acid
By: Joseph Longo, bandzoogle.com
Introducing the new Acid website template from Bandzoogle! This template allows musicians to showcase their creativity with bold and unique designs. The star feature of Acid is the site title blend modes, which add a dynamic element to the header. The template also offers customization options such as rounding section corners and increasing page border width. Additionally, Bandzoogle has created six variations of Acid, each tailored to different music genres. Musicians can try the new template on their current website without affecting existing content. Start building a stunning band website with Bandzoogle today! Read more
As we conclude this week’s edition of The Beat of Business, we hope the stories and insights shared have shed light on the diverse, challenging, and rewarding journey of music entrepreneurship. Stay tuned for our next issue, where we will continue to explore the ever-evolving world of music through the lens of entrepreneurship.